Serendipity Press Release

Revive, Refresh and Renew with “Serendipity” Hair & Body Care Products

Enriched with essential oils, the “Serendipity” hair and body care collection is the latest luxury import from Down Under. The exclusive line of Aussie hair care products, shower gels, body and foot lotions and soaps are free of artificial colors and SLS and were custom-formulated to pamper hair and skin. Bergamot, mandarin, peppermint, orange and grapefruit essential oils create the line’s light, refreshing scent, which appeals to both men and women. “Serendipity” products will be featured in luxury hotels, spas and hotel boutiques across Europe, the Middle East and Asia.

The “Serendipity” collection includes:

Shampoo (30 ml./100 ml.)–Enriched with avocado and macadamia oils, this gentle hair cleanser is lightly scented with bergamot and mandarin oils.

Conditioner (30 ml./100 ml.)–Designed to tame unmanageable tresses, this smoothing conditioner contains avocado and macadamia oils to enrich and bergamot and mandarin essential oils to refresh.

Body Wash (30 ml./100 ml.)–Infused with essential oils of mandarin and bergamot, this hydrating shower gel softly cleanses the body.

Body Balm (30 ml./100 ml.)–This moisturizing lotion pampers skin with its deep hydrating qualities and its’ appealing mandarin and bergamot scent.

Foot Cream (12 ml.)–Featuring a combination of peppermint, rosemary and grapefruit oils, this soothing foot lotion calms and moistures dry feet.

Foot Gel (12 ml.)–Formulated with peppermint, rosemary and grapefruit oil, this reviving gel renews tired feet.

Lip Balm (12 ml.)–Shea butter and peppermint, Jojoba and orange oils work together in this healing balm to soften and moisturize lips.

Exfoliating Facial Scrub (12 ml.)–Utilizing bamboo particles to lightly exfoliate the skin, this refreshing scrub, infused with sweet orange and peppermint oils, leaves skin renewed and fresh.

Hand and Nail Cream (12 ml.)–Orange, bergamot and grapefruit oils work together in this moisturizing cream to keep hands and nails soft and cuticle free.

Shea Butter Soap (30 g./50 g.)–Embossed with the Serendipity logo, this triple-milled moisturizing soap creates a creamy lather, leaving skin soft and supple.

“Serendipity”, means a “happy discovery”, relays Val Harding – Australian businesswoman and creator of the “Serendipity” collection. Since customer satisfaction is an important foundation of Harding’s company, the savvy entrepreneur decided to package “Serendipity” products in tubes rather than bottles for easy application. Another thoughtful touch was added to the shampoo, conditioner, body balm and body wash: each product features a different logo variation, so they can be differentiated at a glance in the shower.

Packaged for both consumer retail and in-room hotel amenity distribution, the “Serendipity” collection can also be utilized as VIP guest amenities, such as beautifully packaged embossed soap trios, and thoughtful turn-down gifts. For example, Harding assembled one turn-down package that spanned a resort’s average stay of five nights. Each evening, guests received a different body product at turn-down, and on the final evening, they were presented with an alluring white leather cosmetics bag lined with a colorful Aboriginal print to carry their new collection of “Serendipity” products home. Harding worked with up-and-coming Australian designer Karin Heller to create the chic Australian-made leather tote. “I’m very excited about working with Heller, and I hope we can continue to develop innovative products with her,” says Harding.

“Serendipity” is just one component of the Val Harding Collection, which distributes luxury in-room guest amenities to some of Australia’s most exclusive hotels, including Crown Ltd., Golden Door Retreats, Hamilton Island Resort, The Lyall Spa, Peppers Retreats & Resorts, Hayman Island, Stella Resorts and Voyages Hotels & Resorts. Following her success in winning the Ernst & Young Southern Region Entrepreneur of the Year in 2007, Harding has decided to broaden her company’s reach into the U.S., Europe, Middle East and Asian markets.

Contact: Valerie Abernathy
Diversified General Trading LLC
P.O. Box 26073
Dubai, UAE
Tel: +971 4 33 22 308
Fax: +971 4 33 22 318
Mob: +971 50 65 11 588
sales@diversified.ae
www.diversified.ae