Australian Luxury Hotel Amenity Collection, Halcyon blue By Val Harding, Inks Distribution Deal With California's LATHER For U.S. Hotels

Los Angeles, CA April 10, 2009 - The Australian luxury hotel amenity line, Halcyon blue by Val Harding, which made its U.S. debut as the official line for the Hotel Bel-Air in Los Angeles, will be available to other luxury hotels through a new U.S. distribution deal struck today with Pasadena based LATHER Inc..

"We are really fortunate to have discovered a U.S. company that has many synergies with Halcyon blue. LATHER, also a family-owned business, has an extensive network of relationships with luxury hotels. Their high service levels, on par with our high end products, will meet the demands of the most discriminating hotel properties," states Val Harding, President and founder.

The exclusive line of Aussie hair care products, shower gels, body and foot lotions and soaps are free of artificial colors and SLS and were custom-formulated to pamper hair and skin. Bergamot, mandarin, peppermint, orange and grapefruit essential oils are included across the collection to create the line's light, refreshing scent, which appeals to both men and women. Launched in 2008, Halcyon blue is the exclusive in-room amenity of the five-star Hotel Bel-Air in Los Angeles, California. The line grew out of Harding's extensive world-wide travels, knowledge of popular amenity brands and experience within the luxury hotel industry.

Halcyon blue is just one component of the Val Harding Collection, which distributes luxury in-room guest amenities to prestigious properties. Its Serendipity line can be found in some of Australia's most exclusive hotels, including the only Taj and Orient Express properties in Australia, Crown Melbourne and Hamilton Island Resort. Val's company has also created signature Australian-made collections for other prestigious properties, including Hayman Island on the Great Barrier Reef.

Halcyon blue products are also available on-line for retail purchase at www.valhardingcollection.com.



About LATHER
California-based LATHER is a growing force in the hotel industry, offering its signature aromatherapy-based collections, plus distinctive private label and custom formula options. As an established retail and spa brand, LATHER can also provide a a cohesive guest experience, encompassing in-room amenities, spa treatments, and retail products for hotels and resorts nationwide. LATHER's hotel amenity solutions can be found in some of the country's most unique properties, such as Canyon Ranch Resorts, Wynn Resorts and Shutters on the Beach.

For more information visit www.lather.com.



For More Information:
Paul Burditch/Brian Garrido
Burditch Marketing Communications
Los Angeles + San Francisco
323-932-6262 + 415-874-9696
paul@burditchmc.com / brian@burditchmc.com  

Lori MacGregor
LATHER, Inc.
626-397-9050 x203
Lori@lather.com 

For Product Ordering Information:
Carol Alcorn
LATHER, Inc.
626-397-9050 x208
Carol@lather.com