Our Founder

Val Houston

Entrepreneur and accommodation connoisseur.

With a background working with luxury boutique hotels in London, founder Val Houston moved to Australia and established Interior Images in 1998. In the decades that followed, Val has played a defining role elevating guest experiences to new levels of sophistication.

Always professional and personal

Her industry reputation has followed a similar upward trajectory, evidenced by a growing portfolio of renowned global brands that seek her representation, as well as recognition with the prestigious Ernst & Young Southern Region Entrepreneur of the Year award in 2007.

It’s not hard to pinpoint the secret to Val’s success. As a former hotelier herself with astute business acumen, she not only understands the ever-changing needs of discerning travellers, but also the real-life logistical pressures hoteliers face.

Today, Val remains the heart and soul of her company. Her warm, approachable disposition makes her the ideal business partner, guiding clients through open and honest conversations by phone or in person to develop savvy strategies. At the heart of it, Val believes it is these genuine relationships that make all the difference – that when you feel comfortable talking through your needs or requesting tight turnarounds, you make the right decisions, at the right moments.

As the tourism industry matures, that same entrepreneurial spirit that started it all is what drives Val to innovate for tomorrow’s traveller.